"Our operating model is built on technology and logistics skills."

Ocado was established in the UK over 13 years ago and listed on the London Stock Exchange in July 2010. We are the world's largest dedicated online grocery retailer. Our objective is to provide customers with the best shopping proposition while building a business that delivers attractive financial returns.

What do we do?

We sell groceries and other everyday products to consumers exclusively using online ordering and user interfaces. We have developed and operate an entirely different end-to-end solution for the retail of everyday products, from a supplier to a customer's home. Our operating model is built on technology and logistics skills rather than store based real estate. We invest in this platform to deliver an ever more compelling proposition to a broader set of customers and now offer the widest range of branded and private label grocery products, including both Ocado and Waitrose brands, of any UK supermarket as well as a rapidly growing selection of non-food and speciality ranges.

Why do we do it?

The underlying grocery market is over 50% of total retail spend in the UK with online generally recognised as the fastest growing channel within the grocery space. This channel shift in the way customers interact with and buy product from retailers presents a huge opportunity, but an equally significant challenge for the incumbent industry as sales are cannibalised, footfall declines and costs increase from providing additional services. We are entirely focused on the online channel and concentrate on providing the best proposition for customers and delivering attractive returns for investors, without the burden of legacy real estate assets.

Where Do We Operate

Where do we operate?

Our current delivery area covers over 70% of the UK population. We fulfil orders from our centralised CFCs in Hatfield, Hertfordshire and Dordon, Warwickshire. From these CFCs we deliver directly to local catchment customers, with the remainder of orders being "trunked" to spoke sites, from where local delivery takes place.


Key PurpleCustomer fulfilment centre

Key RedNon-food distribution centre

Key WhiteSpoke

"We are frequently recognised in consumer awards, reflecting our customers' constant support and appreciation of our business."

Our customers and awards

The rapid growth of online in grocery retailing is driven by the increasing demand from consumers who want the benefits of online for their weekly grocery shop. Our active customers have grown significantly since inception, and now form a loyal base of customers who shop frequently with us. Our customers come from a wide cross section of the population, geographically and demographically, as we have broadened the appeal of our shop.

We are frequently recognised in consumer awards, reflecting our customers' constant support and appreciation of our business. In 2013 these included the World's Best Online Retailer by The Grocer (The World's 50 Best Grocers), the Best Online Grocer by Which? (Members' Annual Satisfaction Survey), and Supermarket of the Year in the Loved by Parents Awards.

We also won awards specifically for our user experience including the Grocer 33 Best Mobile Shopping Experience, and for our Ocado own-label products. These included the Loved by Parents Best Grocery Product for our Ocado own-label organic vegetable boxes, and Gold Star Awards from the Great Taste Awards for a number of Ocado own-label products.

We received recognition of our continuing efforts in CSR from the International CSR Excellence Awards (Gold Award for Corporate Social Responsibility) and the World CSR Awards (Gold Award for Environmental Responsibility).

Our Values

We're in it together

Teamwork is what makes us greater than the sum of our parts. By being able to depend on one another, we can transform what we do from something good to something great.

Value each person

We will look out for each other, and remember that every individual is important, whether they're a customer or an Ocado team member. Our willingness to be different means your opinion will always count.

Love what we do

Each one of us can make a big difference to what we achieve by going the extra mile. If we all care passionately and put every effort into what we do, we can make incredible things happen.

We can be even better

Never settle for the way things are. By being proactive and finding better, smarter ways of doing things, we can all have a huge impact on the way we work. Let's all promise that "it'll do" will never do.

Ocado own-label products are growing rapidly in popularity